The Challenge

Dylan O’Brien, owner of OB Health, had built an impressive organic following of over 250,000 Instagram followers through years of consistent fitness content. However, despite his loyal audience, his monthly revenue plateaued — organic reach alone wasn’t generating the scalable results he wanted for his online fitness coaching program.

The Strategy

We partnered to build a paid growth system that could convert his social reach into predictable, high-quality leads and clients. Using Meta Ads, we created a full-funnel advertising strategy focused on:

• Targeting audiences already aligned with his fitness niche.

• Testing creative variations to identify top-performing messages and visuals.

• Retargeting warm audiences who had previously engaged but hadn’t purchased.

All ad content was filmed and edited in-house, giving the campaigns a polished yet authentic style that reflected Dylan’s brand and credibility.

The Results

Within 30 days, OB Health doubled its monthly revenue while maintaining a 5x+ return on ad spend (ROAS). The system turned Dylan’s following into a consistent pipeline of paying clients and provided a scalable framework for long-term growth.

The Impact

By combining professional content production with smart Meta Ads targeting, OB Health broke through its growth plateau and unlocked a new level of revenue consistency. The campaign proved that even brands with massive organic audiences can benefit from a strategic, conversion-focused paid system.