The Challenge

Enclave Property Management, based in Fargo, North Dakota, was preparing to launch The Brooks, a new luxury apartment complex in Plymouth, Minnesota. Their main goal was simple but crucial — fill units quickly and present the property in a way that matched its high-end design and amenities.

While the apartments were impressive in person, Enclave needed a visual experience that could communicate that same quality online. They wanted potential residents to feel the atmosphere and lifestyle before ever stepping foot on the property.

The Strategy

We built a comprehensive content package centered around a cinematic hero video — a piece designed to instantly grab attention and drive conversion. This video served multiple purposes:

• The website’s homepage centerpiece, setting the tone for first impressions.

• A looping display in the leasing lobby, enhancing the in-person experience.

• A key visual asset for virtual tours and digital listings like Apartments.com.

To further boost results, we produced a series of dynamic social media ad creatives, each with unique hooks and storylines, allowing Enclave to A/B test performance and identify what resonated most with potential renters.

The Results

The hero video quickly became a core asset across Enclave’s marketing channels, helping The Brooks stand out in a competitive market. Not only did it increase conversion rates from website visitors, but it also significantly elevated the perceived value of the complex — positioning The Brooks as one of Plymouth’s premier living spaces.

The Impact

By pairing professional storytelling with cinematic production, Enclave turned a standard property launch into a compelling visual experience. The new content not only helped drive lease signings but also strengthened the company’s brand reputation across their growing portfolio.